First Hawaiian Bank Priority Rewards^SM Program
Expands with New Partnership with Pacifica Group

(HONOLULU, Hawaii, January 8, 2008) - First Hawaiian Bank announced today that it has agreed to partner with Pacifica Group to expand its Priority Rewards Program. All First Hawaiian Bank customers that have a Priority Rewards debit or credit card will earn bonus points when they shop at hundreds of local retailers and restaurants. The announcement was made jointly today by Don Horner, president and CEO of First Hawaiian Bank and Wythe Braden, president and CEO of Pacifica Group.

Currently cardholders earn 1 point per dollar when using First Hawaiian's Priority Reward credit card and 1 point per two dollars when using the bank's Priority Rewards debit card. Points can be redeemed for air travel with no blackout dates, gift cards from local and national merchants as well as cash awards.

“The partnership will result in added value to our customers' banking experience," Horner said. “The expansion of our Priority Rewards program will give each of our card customers more value when they shop and dine locally, using the Priority Rewards card.”

“We're pleased to work with First Hawaiian Bank to make Priority Rewards one of the most innovative bank loyalty programs in the nation," said Braden. “Not only are they a leading force in credit and debit cards, but they have built a uniquely loyal customer base.”

“This program is going to give our local retail businesses the opportunity to attract First Hawaiian Bank's card base, boosting their visibility and sales while offering cardholders the means to dramatically accelerate reward points accumulation. Combined with its already compelling “no black out” and “any airline” features, this will significantly raise the value proposition for everyone to a whole new level.”

Pacifica Group anticipates several hundred participating local and national merchants. The program is expected to be in place sometime in the first quarter of 2008.

About First Hawaiian Bank
First Hawaiian Bank with assets of $12.5 billion assets was founded in 1858 and is Hawaii's oldest and largest bank. It has 58 branches in Hawaii, three on Guam and two on Saipan. First Hawaiian Bank's holding company, BancWest Corporation (www.bancwestcorp.com) is a wholly-owned subsidiary of BNP Paribas, a leading global financial services institution.

About Pacifica Group
Pacifica Group (www.pacificagroup.com) was established in Honolulu in 1995, and is a pioneer and leader in the design, development and management of business solutions fusing consumer marketing with electronic payment and e-commerce system technologies.

# # #